About Us
The Dealer Marketing Network (DMN) is comprised of over 30 Herman Miller dealers throughout North America. This alliance group of members works together collectively in an effort to strengthen and enhance their marketing skills at both the local and national levels. Together they carry a strong voice with the Herman Miller family of companies and often work closely with Herman Miller in developing marketing strategies to further establish their position in the marketplace.
What's So Great About Being a DMN Member?
Well first of all, you get to network with some of the greatest marketing minds in our industry! And best of all, you get to share and steal ideas from the best of us! Here is what you can expect as a member of the DMN:
Access to the password protected portion of this website which includes:
• A database of shared marketing materials
• Ability to e-mail all DMN members for exchange / communication / feedback
• Shared bookmark links to vendor resources
• A membership directory
• Create and Join Discussion Groups
• Contribute news to a group blog
• Bi-monthly e-mail notification to keep up on what's new with the website and with the DMN
• Timely notification of Herman Miller activities
"Every dealership gets stuck in a rut of doing proposals the same way, using the same formula. The problem with that, of course, is that our competitors get to know our style and they can begin to anticipate what we will do. By sending our people to Great Ideas, we reinvigorate our marketing zest with creativity borrowed/ stolen from one hundred other clever souls. Since we started attending Great Ideas, we have experienced a burst of unique materials, graphics, promotional items and other ways to communicate our story to customers. What's more is that over the years I have began to notice a competitive streak in our marketing team that comes from an eagerness to impress their colleagues at the next Great Ideas. The happy result is that our marketing efforts pop all year long."
Adam Goodman, Principal
Goodman's Office Furniture, Phoenix, AZ
